Terms of Use

Last updated: 14 August 2026

These Terms of Use ("Terms") govern your access to and use of Lili, including the website, web application, mobile application, artificial intelligence features, community features, paid subscriptions, content, services, and related products made available by LILI AI PTY LTD.

By creating an account, accessing Lili, purchasing a subscription, or continuing to use Lili, you agree to these Terms.

If you do not agree to these Terms, you must not access or use Lili.

In these Terms, "Lili", "we", "us", or "our" means LILI AI PTY LTD, ACN 693 726 484, ABN 25 693 726 484.

"You" or "user" means the individual end user who accesses or uses Lili.

Lili is intended for individual end users only. It is not intended for use by businesses, organisations, or commercial resellers without our prior written permission.

1. About Lili

Lili provides AI-generated coaching-style reflections for general personal development and self-inquiry only.

Lili is not a medical provider, mental health provider, therapist, counsellor, psychologist, psychiatrist, religious advisor, spiritual advisor, legal advisor, financial advisor, or emergency service.

Lili does not provide religious guidance, mental health guidance, therapy-like guidance, diagnosis, treatment, crisis support, professional advice, or emergency assistance.

Lili uses artificial intelligence, including the OpenAI API, to generate responses. AI-generated responses may be incomplete, inaccurate, inappropriate, misleading, or unsuitable for your personal circumstances.

You use Lili at your own risk. You are solely responsible for how you interpret, rely on, or act on any response, suggestion, reflection, or output generated by Lili.

2. Eligibility

You must be at least 18 years old to create an account or use Lili.

By creating an account or using Lili, you represent and warrant that:

3. Account registration

You must create an account to use Lili.

To create and maintain an account, you may be required to provide:

You are responsible for maintaining the confidentiality of your account login details.

You are responsible for all activity that occurs under your account, whether or not authorised by you.

You must notify us immediately if you become aware of any unauthorised access to or use of your account.

4. Free tier and Infinite Lili

Lili offers a free tier and a paid subscription called Infinite Lili.

Free tier. The free tier allows a limited number of messages within a rolling time period. The current limit is displayed in the app. When you reach the limit, you will need to wait until the limit resets, or subscribe to Infinite Lili. The free tier does not include all features of Infinite Lili; in particular, cross-conversation memory is an Infinite Lili feature, and on the free tier Lili may not remember information from your previous conversations.

Infinite Lili. Infinite Lili is a paid, automatically renewing subscription. It removes the free tier message limit and enables cross-conversation memory, together with any other features described at the point of purchase.

Infinite Lili remains subject to the fair-use, prohibited-use, and other rules in these Terms. To protect the service for all users, we may apply reasonable technical limits to prevent abuse, automated access, bulk or scripted use, or degradation of the service. Infinite Lili is intended for ordinary personal conversational use by one individual.

Your subscription is attached to your Lili account, not to a single device or platform. One active subscription gives your account access to Infinite Lili on iPhone, Android, and the web app when you sign in with the same account. You should not purchase more than one subscription for the same account.

The features, limits, and inclusions of each tier, and the subscription price and billing period, will be displayed before you purchase.

We may modify, add, remove, or change subscription tiers, free tier limits, usage limits, inclusions, or features from time to time, subject to applicable law and to section 8 (Price changes) for existing subscribers.

5. Automatic renewal

Infinite Lili automatically renews. Unless you cancel, your subscription renews automatically at the end of each billing period, and your payment method will be charged the then-current subscription price for the next billing period.

Payment is charged when you confirm the purchase. For renewals, your payment method may be charged up to 24 hours before the start of the next billing period, depending on the platform through which you subscribed.

To avoid being charged for the next billing period, you must cancel at least 24 hours before the end of your current billing period.

If you cancel, your subscription remains active until the end of the billing period you have already paid for, and you will not be charged again. Except where required by law, we do not provide pro-rata refunds for the unused portion of a billing period.

How to cancel is described in section 10 (Cancellation).

6. Payment and billing

Who bills you depends on where you subscribe:

We use a subscription management provider (RevenueCat) to link your purchase, whichever platform it was made on, to your Lili account.

By purchasing a subscription, you authorise us and the applicable payment provider or app store to charge your selected payment method for the subscription price and any applicable taxes at each billing period until you cancel.

Prices may be shown in your local currency. Depending on your country, displayed prices may include or exclude GST, VAT, sales tax, or similar taxes; the price and any tax treatment applicable to you will be shown at the point of purchase.

You must ensure your payment information is accurate and up to date.

Failed payments. If a renewal payment fails, the platform may retry the charge for a limited grace period. During or after that period, your access to Infinite Lili features may be suspended or downgraded to the free tier until payment is successfully processed. Your account itself is not deleted if a payment fails.

We do not control third-party payment providers or app stores and, to the maximum extent permitted by law, we are not responsible for their acts, omissions, errors, delays, payment failures, or security practices.

7. Apple App Store and Google Play purchases

If you subscribe through the Apple App Store or Google Play Store, your purchase is also subject to Apple's or Google's applicable terms, billing rules, cancellation rules, and refund rules.

Subscriptions purchased through the Apple App Store are managed and cancelled through your Apple Account subscription settings. Subscriptions purchased through Google Play are managed and cancelled through the Google Play subscriptions section. We cannot cancel an Apple or Google subscription on your behalf.

Refunds for purchases made through the Apple App Store or Google Play are handled by Apple or Google under their own refund policies, and refund requests must be made to them. We are unable to issue refunds for purchases billed by Apple or Google, except where required by law.

If you reinstall the app or switch devices, use the Restore Purchases option in the app (or simply sign in to your Lili account) to regain access to an active subscription.

Where there is a conflict between these Terms and the applicable Apple App Store or Google Play Store terms, the app store terms may apply to the extent required by Apple or Google.

Apple and Google are not responsible for Lili, the content of Lili, or any support, maintenance, claims, losses, liabilities, or issues arising from your use of Lili, except to the extent required by applicable law or their own terms.

8. Price changes

We may change the price of Infinite Lili from time to time.

If we change the price of a subscription you already hold, we will give you advance notice before the new price takes effect, through the app, by email, or through the platform you subscribed on.

Price changes apply from your next billing period after the notice period; a price will never change during a billing period you have already paid for.

Where the platform you subscribed on requires your consent to a price increase, the increase will only apply if you consent; if you do not, your subscription may not renew at the end of the current billing period.

If you do not agree with a price change, you may cancel your subscription before it takes effect.

9. Promotional offers

We may from time to time make promotional offers available, such as discounted periods, offer codes, or free or reduced-price trials.

The specific terms of a promotional offer — including its price, duration, expiry, and eligibility — will be stated when the offer is presented.

Promotional offers may be limited to new subscribers or otherwise restricted, may be withdrawn or changed before you accept them, and may not be combined unless stated.

Unless stated otherwise, when a promotional period ends, your subscription automatically renews at the then-current standard price unless you cancel at least 24 hours before the promotional period ends.

10. Cancellation

You may cancel your subscription at any time. Cancellation takes effect at the end of your current billing period, and you keep access to Infinite Lili until then, unless your account is suspended or terminated under these Terms.

How to cancel depends on where you subscribed:

The Manage subscription option in the app will direct you to the correct place based on where you purchased.

Important: deleting the app from your device, or deleting your Lili account, does not cancel your subscription. Subscriptions billed by Apple or Google can only be cancelled through your Apple or Google account, and billing will continue until you cancel there. Always cancel your subscription before deleting your account.

11. Refunds

Except where required by law, all payments are non-refundable.

We do not provide refunds for:

If you purchased through the Apple App Store or Google Play, refunds are handled by Apple or Google under their own policies, and you must request them from Apple or Google directly (see section 7).

If you purchased on the web, contact admin@asklili.ai about any billing issue. Where Stripe acts as merchant of record for a web purchase, Stripe's refund process may also apply.

European Union and United Kingdom consumers — 14-day right of withdrawal. If you are a consumer in the European Union or the United Kingdom, you have a statutory right to withdraw from a subscription purchase within 14 days of purchase, without giving a reason. If you purchased through the Apple App Store or Google Play, this right is exercised directly with Apple or Google, which handle withdrawal and refunds for purchases they bill. If you purchased on the web, contact admin@asklili.ai (or, where Stripe is the merchant of record, Stripe) within the 14-day period. By starting your subscription immediately, you request that the service is supplied during the withdrawal period; if you then withdraw, a proportionate amount may be deducted for the service provided up to the time you notified us, and the remainder refunded.

Nothing in these Terms excludes, restricts, or modifies any rights you may have under the Australian Consumer Law or any other applicable consumer protection laws that cannot lawfully be excluded, restricted, or modified, including any right to a remedy for a service that fails to meet a consumer guarantee.

12. AI-generated outputs

Lili generates responses using artificial intelligence.

AI-generated responses are for general personal reflection and self-inquiry only.

Lili does not guarantee that any response will be accurate, complete, reliable, safe, appropriate, or suitable for your circumstances.

You acknowledge that:

You must independently assess any output before relying on it.

13. No emergency or crisis support

Lili is not an emergency service and does not provide crisis intervention.

Where automated safety systems detect language in a message that may indicate risk of self-harm, Lili's response may automatically include general crisis-support information, such as the Lifeline helpline number (13 11 14 in Australia) or a prompt to contact local emergency services. This is a fully automated, general safeguard only — it does not involve human review, live monitoring, contact with emergency services on your behalf, or any other individualised emergency response.

Other than this automated safeguard, Lili does not provide crisis resources, involve human review for crisis intervention, contact emergency services, or take any other emergency action on your behalf.

If you are in immediate danger or experiencing a medical, mental health, or personal safety emergency, contact emergency services or a qualified professional immediately. Do not rely on Lili in a crisis.

You acknowledge that Lili is not designed or intended to identify, manage, monitor, escalate, or respond to emergencies or crisis situations beyond the automated safeguard described above.

14. User responsibility and assumption of risk

You use Lili voluntarily and at your own risk.

You are solely responsible for:

To the maximum extent permitted by law, LILI AI PTY LTD is not liable for decisions, actions, outcomes, losses, or damages arising from your use of, or reliance on, Lili or any response generated by Lili.

Nothing in these Terms excludes, restricts, or modifies any rights, guarantees, warranties, or remedies that cannot lawfully be excluded, restricted, or modified under applicable law, including the Australian Consumer Law.

15. Human review

Lili conversations are generally processed by artificial intelligence systems to provide the service.

Authorised staff, contractors, or service providers may review user conversations, account information, usage data, or related information for purposes including:

Human review may involve identifiable information where reasonably necessary for quality, support, safety, troubleshooting, legal, billing, account, or operational purposes.

By using Lili, you consent to this review as described in these Terms and our Privacy Policy.

16. User content

"User Content" means any content, information, messages, text, reflections, questions, stories, comments, posts, uploads, images, videos, audio, or other material you submit, upload, transmit, share, or make available through Lili.

You retain ownership of your User Content, subject to the rights granted to us in these Terms.

You are solely responsible for your User Content.

You represent and warrant that:

You must not submit User Content that is unlawful, harmful, abusive, defamatory, harassing, threatening, discriminatory, obscene, misleading, fraudulent, invasive of privacy, infringing, or otherwise objectionable.

17. Licence to use user content

By submitting User Content to Lili, you grant LILI AI PTY LTD a worldwide, non-exclusive, royalty-free, sublicensable, transferable licence to use, host, store, reproduce, process, transmit, display, modify, and create technical adaptations of your User Content for the purpose of:

We may use de-identified or anonymised User Content and usage data to analyse, maintain, develop, and improve Lili.

We may use identifiable User Content where reasonably necessary for quality control, support, safety, troubleshooting, billing or account disputes, legal compliance, security, or operation of the service.

Lili uses the OpenAI API with default no-training settings. This means that, according to our current configuration, user inputs and outputs are not used to train OpenAI models.

18. Community features

Lili may include community features, including the ability to post publicly, comment, message other users, share content inside the app, upload images, videos, or audio, and join groups or forums.

If you use community features, you are responsible for what you post, share, upload, or communicate.

You must not use community features to:

We may monitor, moderate, remove, restrict, or disable access to community content or features at our discretion.

We are not responsible for User Content posted by other users.

User Content posted by users does not necessarily reflect the views of LILI AI PTY LTD, its licensors, or any related person or entity.

19. Rights to AI outputs

Subject to these Terms, you may use AI-generated responses from Lili for your personal, non-commercial use only.

You must not:

You acknowledge that similar or identical outputs may be generated for other users.

20. Intellectual property

Lili, including the app, website, software, branding, trademarks, logos, prompts, AI configuration, training materials, workflows, design, interface, user experience, content structure, generated experience, and related materials, is owned by or licensed to LILI AI PTY LTD.

Some coaching philosophy, content, training material, intellectual property, or related materials may be owned by third-party licensors and licensed to LILI AI PTY LTD.

Except as expressly permitted in these Terms, you must not copy, reproduce, modify, adapt, translate, distribute, sell, license, reverse engineer, decompile, disassemble, scrape, extract, mirror, frame, or create derivative works based on Lili or any part of it.

You must not use Lili to copy, extract, reproduce, imitate, or build upon the proprietary content of LILI AI PTY LTD or its licensors, Lili's system design, prompts, AI configuration, or coaching experience for commercial or competitive purposes.

All rights not expressly granted to you are reserved.

21. Limited licence

Subject to your compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to access and use Lili for your own personal, non-commercial use.

This licence does not allow you to:

22. Prohibited uses

You must not use Lili to:

23. Third-party services

Lili may rely on third-party providers, including Supabase, Vercel, OpenAI API, Resend, ActiveCampaign, RevenueCat, payment processors such as Stripe, analytics and advertising services such as Google Analytics and Meta Pixel where used on our website, the Apple App Store, Google Play Store, and other service providers.

Your use of Lili may involve or require use of third-party services, platforms, software, payment systems, app stores, hosting services, analytics tools, or communication systems.

We are not responsible for the acts, omissions, errors, outages, delays, data practices, policies, terms, or security practices of third-party providers.

Third-party services may be subject to their own terms and privacy policies.

24. Service availability

We aim to make Lili available, but we do not guarantee that Lili will be uninterrupted, secure, error-free, accurate, or available at all times.

Lili may be unavailable, limited, interrupted, delayed, or modified due to:

We may modify, suspend, limit, discontinue, or remove any part of Lili at any time, subject to applicable law.

If Infinite Lili is permanently discontinued while you have time remaining on a paid billing period, we will provide a remedy consistent with your rights under the Australian Consumer Law and other applicable consumer protection laws.

25. Changes to Lili

We may update, modify, improve, remove, replace, or discontinue features, functionality, content, subscription tiers, usage limits, or parts of Lili at any time.

We may release new features or impose limits on existing features.

We are not liable for any modification, suspension, or discontinuation of Lili, subject to applicable law.

26. Marketing communications

By creating an account or using Lili, you may receive service-related communications.

Where permitted by law, you may also receive marketing communications, including newsletters, promotions, course offers, events, product updates, and related information.

You may opt out of marketing communications by using the unsubscribe link in our emails or by contacting admin@asklili.ai.

You may still receive service-related, account-related, legal, billing, or security communications even if you opt out of marketing communications.

27. Privacy

Your use of Lili is also governed by our Privacy Policy.

Our Privacy Policy explains how we collect, use, store, disclose, and protect personal information, including conversation history, purchase and subscription information, and AI-related data.

By using Lili, you acknowledge that you have read and understood our Privacy Policy.

28. Suspension and termination

We may suspend, restrict, or terminate your account or access to Lili if we reasonably believe that:

You may stop using Lili at any time.

You may request account deletion by contacting admin@asklili.ai or by using any account deletion tools available in the app.

Deleting your account does not cancel an active subscription billed by Apple or Google. You must cancel the subscription through your Apple or Google account (see section 10) before or after deleting your account, or you may continue to be charged.

Termination or suspension does not affect any rights or obligations that accrued before termination.

29. Effect of termination

If your account is terminated:

30. Disclaimers

To the maximum extent permitted by law, Lili is provided on an "as is" and "as available" basis.

We do not warrant, represent, or guarantee that:

Nothing in these Terms excludes, restricts, or modifies any rights or guarantees that cannot lawfully be excluded, restricted, or modified.

31. Limitation of liability

To the maximum extent permitted by law, LILI AI PTY LTD and its directors, officers, employees, contractors, agents, licensors, service providers, and related entities will not be liable for any indirect, incidental, special, consequential, punitive, exemplary, or economic loss or damage, including loss of profits, revenue, data, goodwill, opportunity, emotional wellbeing, personal outcomes, or business interruption.

To the maximum extent permitted by law, LILI AI PTY LTD is not liable for any decisions, actions, outcomes, losses, or damages arising from:

To the extent our liability cannot be excluded, our liability is limited to the maximum extent permitted by law.

32. Indemnity

To the maximum extent permitted by law, you agree to indemnify and hold harmless LILI AI PTY LTD and its directors, officers, employees, contractors, agents, licensors, service providers, and related entities from and against any claims, losses, liabilities, damages, costs, and expenses, including reasonable legal fees, arising from or related to:

33. Australian Consumer Law

Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, remedy, warranty, or other protection under the Australian Consumer Law or any other applicable law that cannot lawfully be excluded, restricted, or modified.

Where we are permitted to limit your remedy under applicable law, our liability is limited, at our option, to supplying the services again or paying the cost of having the services supplied again.

34. Changes to these terms

We may update or change these Terms from time to time.

If we make material changes, we will give you reasonable advance notice through the app, by email, or by posting an updated version on our website or app, and material changes affecting an active subscription will take effect no earlier than your next billing period unless the change is required by law.

Your continued use of Lili after updated Terms take effect means you accept the updated Terms.

If you do not agree to the updated Terms, you must stop using Lili and may cancel any subscription before the changes take effect.

35. Governing law

These Terms are governed by the laws of New South Wales, Australia.

You agree to submit to the courts of New South Wales, Australia, and any courts entitled to hear appeals from those courts.

36. Dispute resolution

If you have a dispute with us, you agree to contact us first at admin@asklili.ai and provide details of the dispute.

We will use reasonable efforts to resolve the dispute informally.

If the dispute cannot be resolved informally, the dispute will be handled in the courts of New South Wales, Australia, subject to any rights you may have under applicable consumer protection laws.

37. Force majeure

We are not liable for any delay, failure, interruption, or inability to perform caused by events beyond our reasonable control, including natural disasters, pandemics, epidemics, war, terrorism, civil unrest, labour disputes, government actions, power failures, internet failures, telecommunications failures, cyberattacks, denial-of-service attacks, app store delays, payment provider failures, hosting provider failures, AI model provider failures, or other third-party service failures.

38. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision will be severed or modified to the minimum extent necessary, and the remaining provisions will continue in full force and effect.

39. No waiver

If we do not enforce any provision of these Terms, this does not mean we waive our right to enforce that provision or any other provision in the future.

40. Assignment

You may not assign, transfer, or delegate your rights or obligations under these Terms without our prior written consent.

We may assign, transfer, or delegate our rights or obligations under these Terms in connection with a merger, acquisition, restructure, sale of assets, change of control, or operation of law.

41. Entire agreement

These Terms, together with our Privacy Policy and any additional terms presented to you when using Lili, form the entire agreement between you and LILI AI PTY LTD regarding your use of Lili.

42. Contact details

For questions, notices, complaints, or support, contact us at:

LILI AI PTY LTD
ACN: 693 726 484
ABN: 25 693 726 484

Email: admin@asklili.ai
Website: https://asklili.ai

Registered office:
Suite 2, 10-14 Boyle Street
Sutherland NSW 2232
Australia