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Terms of Use

Last updated: 20 July 2026

These Terms of Use ("Terms") govern your access to and use of Ask Lili, including the website, web application, mobile application, artificial intelligence features, community features, paid subscriptions, content, services, and related products made available by LILI AI PTY LTD.

By creating an account, accessing Ask Lili, purchasing a subscription, or continuing to use Ask Lili, you agree to these Terms.

If you do not agree to these Terms, you must not access or use Ask Lili.

In these Terms, "Ask Lili", "we", "us", or "our" means LILI AI PTY LTD, ACN 693 726 484, ABN 25 693 726 484.

"You" or "user" means the individual end user who accesses or uses Ask Lili.

Ask Lili is intended for individual end users only. It is not intended for use by businesses, organisations, or commercial resellers without our prior written permission.

1. About Ask Lili

Ask Lili provides AI-generated coaching-style reflections for general personal development and self-inquiry only.

Ask Lili is not a medical provider, mental health provider, therapist, counsellor, psychologist, psychiatrist, religious advisor, spiritual advisor, legal advisor, financial advisor, or emergency service.

Ask Lili does not provide religious guidance, mental health guidance, therapy-like guidance, diagnosis, treatment, crisis support, professional advice, or emergency assistance.

Ask Lili uses artificial intelligence, including the OpenAI API, to generate responses. AI-generated responses may be incomplete, inaccurate, inappropriate, misleading, or unsuitable for your personal circumstances.

You use Ask Lili at your own risk. You are solely responsible for how you interpret, rely on, or act on any response, suggestion, reflection, or output generated by Ask Lili.

2. Eligibility

You must be at least 18 years old to create an account or use Ask Lili.

By creating an account or using Ask Lili, you represent and warrant that:

3. Account registration

You must create an account to use Ask Lili.

To create and maintain an account, you may be required to provide:

You are responsible for maintaining the confidentiality of your account login details.

You are responsible for all activity that occurs under your account, whether or not authorised by you.

You must notify us immediately if you become aware of any unauthorised access to or use of your account.

4. Subscriptions, fees, and token usage

Ask Lili may offer free and paid subscription tiers.

Paid subscription tiers may vary based on token usage, features, access limits, usage limits, billing period, or other factors determined by us from time to time.

We may modify, add, remove, or change subscription tiers, pricing, usage limits, inclusions, or features at any time, subject to applicable law.

Prices will be displayed before purchase or subscription.

You are responsible for all fees, charges, taxes, and other amounts associated with your subscription or use of Ask Lili.

If your subscription includes usage limits, token limits, message limits, or other access limits, your access may be restricted, paused, downgraded, or require upgrade once those limits are reached.

5. Payment

Payments may be processed through third-party payment providers, including Stripe and e-Way.

By purchasing a subscription or paid service, you authorise us and our payment providers to charge your selected payment method for applicable fees, charges, and taxes.

We do not control third-party payment providers and are not responsible for their acts, omissions, errors, delays, payment failures, or security practices.

You must ensure your payment information is accurate and up to date.

If payment fails, we may suspend, limit, or terminate your access to paid features until payment is successfully processed.

6. App Store and Google Play purchases

Ask Lili may be available through the Apple App Store, Google Play Store, and web app.

If you download, purchase, or subscribe to Ask Lili through the Apple App Store or Google Play Store, your purchase may also be subject to Apple's or Google's applicable terms, policies, billing rules, cancellation rules, and refund rules.

Where there is a conflict between these Terms and the applicable Apple App Store or Google Play Store terms, the app store terms may apply to the extent required by Apple or Google.

Apple and Google are not responsible for Ask Lili, the content of Ask Lili, or any support, maintenance, claims, losses, liabilities, or issues arising from your use of Ask Lili, except to the extent required by applicable law or their own terms.

7. Cancellation

You may cancel your subscription inside the Ask Lili app.

Cancellation will take effect at the end of your current billing period unless otherwise stated at the time of cancellation or required by applicable law.

You will generally continue to have access to paid features until the end of the billing period already paid for, unless your account is suspended or terminated under these Terms.

If you purchased through Apple App Store or Google Play Store, you may also need to cancel through your Apple or Google account settings in accordance with the applicable app store rules.

8. Refunds

Except where required by law, all payments are non-refundable.

We do not provide refunds for:

Nothing in these Terms excludes, restricts, or modifies any rights you may have under the Australian Consumer Law or any other applicable consumer protection laws that cannot lawfully be excluded, restricted, or modified.

9. AI-generated outputs

Ask Lili generates responses using artificial intelligence.

AI-generated responses are for general personal reflection and self-inquiry only.

Ask Lili does not guarantee that any response will be accurate, complete, reliable, safe, appropriate, or suitable for your circumstances.

You acknowledge that:

You must independently assess any output before relying on it.

10. No emergency or crisis support

Ask Lili is not an emergency service and does not provide crisis intervention.

Where automated safety systems detect language in a message that may indicate risk of self-harm, Ask Lili's response may automatically include general crisis-support information, such as the Lifeline helpline number (13 11 14 in Australia) or a prompt to contact local emergency services. This is a fully automated, general safeguard only — it does not involve human review, live monitoring, contact with emergency services on your behalf, or any other individualised emergency response.

Other than this automated safeguard, Ask Lili does not provide crisis resources, involve human review for crisis intervention, contact emergency services, or take any other emergency action on your behalf.

If you are in immediate danger or experiencing a medical, mental health, or personal safety emergency, contact emergency services or a qualified professional immediately. Do not rely on Ask Lili in a crisis.

You acknowledge that Ask Lili is not designed or intended to identify, manage, monitor, escalate, or respond to emergencies or crisis situations beyond the automated safeguard described above.

11. User responsibility and assumption of risk

You use Ask Lili voluntarily and at your own risk.

You are solely responsible for:

To the maximum extent permitted by law, LILI AI PTY LTD is not liable for decisions, actions, outcomes, losses, or damages arising from your use of, or reliance on, Ask Lili or any response generated by Ask Lili.

Nothing in these Terms excludes, restricts, or modifies any rights, guarantees, warranties, or remedies that cannot lawfully be excluded, restricted, or modified under applicable law, including the Australian Consumer Law.

12. Human review

Ask Lili conversations are generally processed by artificial intelligence systems to provide the service.

Authorised staff, contractors, or service providers may review user conversations, account information, usage data, or related information for purposes including:

Human review may involve identifiable information where reasonably necessary for quality, support, safety, troubleshooting, legal, billing, account, or operational purposes.

By using Ask Lili, you consent to this review as described in these Terms and our Privacy Policy.

13. User content

"User Content" means any content, information, messages, text, reflections, questions, stories, comments, posts, uploads, images, videos, audio, or other material you submit, upload, transmit, share, or make available through Ask Lili.

You retain ownership of your User Content, subject to the rights granted to us in these Terms.

You are solely responsible for your User Content.

You represent and warrant that:

You must not submit User Content that is unlawful, harmful, abusive, defamatory, harassing, threatening, discriminatory, obscene, misleading, fraudulent, invasive of privacy, infringing, or otherwise objectionable.

14. Licence to use user content

By submitting User Content to Ask Lili, you grant LILI AI PTY LTD a worldwide, non-exclusive, royalty-free, sublicensable, transferable licence to use, host, store, reproduce, process, transmit, display, modify, and create technical adaptations of your User Content for the purpose of:

We may use de-identified or anonymised User Content and usage data to analyse, maintain, develop, and improve Ask Lili.

We may use identifiable User Content where reasonably necessary for quality control, support, safety, troubleshooting, billing or account disputes, legal compliance, security, or operation of the service.

Ask Lili uses the OpenAI API with default no-training settings. This means that, according to our current configuration, user inputs and outputs are not used to train OpenAI models.

15. Community features

Ask Lili may include community features, including the ability to post publicly, comment, message other users, share content inside the app, upload images, videos, or audio, and join groups or forums.

If you use community features, you are responsible for what you post, share, upload, or communicate.

You must not use community features to:

We may monitor, moderate, remove, restrict, or disable access to community content or features at our discretion.

We are not responsible for User Content posted by other users.

User Content posted by users does not necessarily reflect the views of LILI AI PTY LTD, Be Free Events Pty Ltd, Amir Zoghi, or any related person or entity.

16. Rights to AI outputs

Subject to these Terms, you may use AI-generated responses from Ask Lili for your personal, non-commercial use only.

You must not:

You acknowledge that similar or identical outputs may be generated for other users.

17. Intellectual property

Ask Lili, including the app, website, software, branding, trademarks, logos, prompts, AI configuration, training materials, workflows, design, interface, user experience, content structure, generated experience, and related materials, is owned by or licensed to LILI AI PTY LTD.

Some coaching philosophy, content, training material, intellectual property, or related materials may be owned by Be Free Events Pty Ltd and licensed to LILI AI PTY LTD.

Except as expressly permitted in these Terms, you must not copy, reproduce, modify, adapt, translate, distribute, sell, license, reverse engineer, decompile, disassemble, scrape, extract, mirror, frame, or create derivative works based on Ask Lili or any part of it.

You must not use Ask Lili to copy, extract, reproduce, imitate, or build upon Amir Zoghi's content, Be Free Events Pty Ltd content, Ask Lili's system design, prompts, AI configuration, or coaching experience for commercial or competitive purposes.

All rights not expressly granted to you are reserved.

18. Limited licence

Subject to your compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to access and use Ask Lili for your own personal, non-commercial use.

This licence does not allow you to:

19. Prohibited uses

You must not use Ask Lili to:

20. Third-party services

Ask Lili may rely on third-party providers, including Supabase, Vercel, OpenAI API, Resend, ActiveCampaign, payment processors such as Stripe where applicable, analytics and advertising services such as Google Analytics and Meta Pixel where used on our website, the Apple App Store, Google Play Store, and other service providers.

Your use of Ask Lili may involve or require use of third-party services, platforms, software, payment systems, app stores, hosting services, analytics tools, or communication systems.

We are not responsible for the acts, omissions, errors, outages, delays, data practices, policies, terms, or security practices of third-party providers.

Third-party services may be subject to their own terms and privacy policies.

21. Service availability

We aim to make Ask Lili available, but we do not guarantee that Ask Lili will be uninterrupted, secure, error-free, accurate, or available at all times.

Ask Lili may be unavailable, limited, interrupted, delayed, or modified due to:

We may modify, suspend, limit, discontinue, or remove any part of Ask Lili at any time, subject to applicable law.

22. Changes to Ask Lili

We may update, modify, improve, remove, replace, or discontinue features, functionality, content, subscription tiers, token limits, or parts of Ask Lili at any time.

We may release new features or impose limits on existing features.

We are not liable for any modification, suspension, or discontinuation of Ask Lili, subject to applicable law.

23. Marketing communications

By creating an account or using Ask Lili, you may receive service-related communications.

Where permitted by law, you may also receive marketing communications, including newsletters, promotions, course offers, events, product updates, and related information.

You may opt out of marketing communications by using the unsubscribe link in our emails or by contacting admin@asklili.ai.

You may still receive service-related, account-related, legal, billing, or security communications even if you opt out of marketing communications.

24. Privacy

Your use of Ask Lili is also governed by our Privacy Policy.

Our Privacy Policy explains how we collect, use, store, disclose, and protect personal information, including conversation history and AI-related data.

By using Ask Lili, you acknowledge that you have read and understood our Privacy Policy.

25. Suspension and termination

We may suspend, restrict, or terminate your account or access to Ask Lili if we reasonably believe that:

You may stop using Ask Lili at any time.

You may request account deletion by contacting admin@asklili.ai or by using any account deletion tools available in the app.

Termination or suspension does not affect any rights or obligations that accrued before termination.

26. Effect of termination

If your account is terminated:

27. Disclaimers

To the maximum extent permitted by law, Ask Lili is provided on an "as is" and "as available" basis.

We do not warrant, represent, or guarantee that:

Nothing in these Terms excludes, restricts, or modifies any rights or guarantees that cannot lawfully be excluded, restricted, or modified.

28. Limitation of liability

To the maximum extent permitted by law, LILI AI PTY LTD and its directors, officers, employees, contractors, agents, licensors, service providers, and related entities will not be liable for any indirect, incidental, special, consequential, punitive, exemplary, or economic loss or damage, including loss of profits, revenue, data, goodwill, opportunity, emotional wellbeing, personal outcomes, or business interruption.

To the maximum extent permitted by law, LILI AI PTY LTD is not liable for any decisions, actions, outcomes, losses, or damages arising from:

To the extent our liability cannot be excluded, our liability is limited to the maximum extent permitted by law.

29. Indemnity

To the maximum extent permitted by law, you agree to indemnify and hold harmless LILI AI PTY LTD and its directors, officers, employees, contractors, agents, licensors, service providers, and related entities from and against any claims, losses, liabilities, damages, costs, and expenses, including reasonable legal fees, arising from or related to:

30. Australian Consumer Law

Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, remedy, warranty, or other protection under the Australian Consumer Law or any other applicable law that cannot lawfully be excluded, restricted, or modified.

Where we are permitted to limit your remedy under applicable law, our liability is limited, at our option, to supplying the services again or paying the cost of having the services supplied again.

31. Changes to these terms

We may update or change these Terms from time to time.

If we make material changes, we may notify you through the app, by email, or by posting an updated version on our website or app.

Your continued use of Ask Lili after updated Terms are posted or notified means you accept the updated Terms.

If you do not agree to the updated Terms, you must stop using Ask Lili.

32. Governing law

These Terms are governed by the laws of New South Wales, Australia.

You agree to submit to the courts of New South Wales, Australia, and any courts entitled to hear appeals from those courts.

33. Dispute resolution

If you have a dispute with us, you agree to contact us first at admin@asklili.ai and provide details of the dispute.

We will use reasonable efforts to resolve the dispute informally.

If the dispute cannot be resolved informally, the dispute will be handled in the courts of New South Wales, Australia, subject to any rights you may have under applicable consumer protection laws.

34. Force majeure

We are not liable for any delay, failure, interruption, or inability to perform caused by events beyond our reasonable control, including natural disasters, pandemics, epidemics, war, terrorism, civil unrest, labour disputes, government actions, power failures, internet failures, telecommunications failures, cyberattacks, denial-of-service attacks, app store delays, payment provider failures, hosting provider failures, AI model provider failures, or other third-party service failures.

35. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision will be severed or modified to the minimum extent necessary, and the remaining provisions will continue in full force and effect.

36. No waiver

If we do not enforce any provision of these Terms, this does not mean we waive our right to enforce that provision or any other provision in the future.

37. Assignment

You may not assign, transfer, or delegate your rights or obligations under these Terms without our prior written consent.

We may assign, transfer, or delegate our rights or obligations under these Terms in connection with a merger, acquisition, restructure, sale of assets, change of control, or operation of law.

38. Entire agreement

These Terms, together with our Privacy Policy and any additional terms presented to you when using Ask Lili, form the entire agreement between you and LILI AI PTY LTD regarding your use of Ask Lili.

39. Contact details

For questions, notices, complaints, or support, contact us at:

LILI AI PTY LTD
ACN: 693 726 484
ABN: 25 693 726 484

Email: admin@asklili.ai
Website: https://asklili.ai

Registered office:
Suite 2, 10-14 Boyle Street
Sutherland NSW 2232
Australia